Blogging. Sounds fancy doesn’t it? Maybe. When I did a poll on my Facebook timeline a while back, not many people responded. Twitter comments were “no one blogs anymore”. That one threw me for a loop because, what? I know a lot of bloggers. So it got me thinking, why do people start blogs? How does one start a blog? Can you just go out there and blog on your own? What does someone blog about? How do you get people to follow your blog? I started a blog because I saw a gap; a gap in the coffee and restaurant industry. While there are various apps that can help you choose where to eat or drink coffee, many of them are paid reviews or inaccurate. I wanted to explore the local places like Suire’s Grocery, the small shops, the ones highlighted on travel and food channels and give real reviews that aren’t bought and paid for. I saw a way to help people organize their own coffee bar at home so they would WANT to make their own coffee and hang out at the places I recommend as a treat, not a daily convenience.
So here goes folks. Here’s why bloggers start a blog, from me, a new blogger and why starting one is a game changer.
Reason 1: You’re a Social Marketer
If you are anywhere on the internet as a business owner, small or large, you should have a blog. Blogging is at the top of the social marketing chain so don’t go start blogging if you don’t have a place to share it. As a business owner, it gives you the flexibility to share your products or services, talk about your niche, share industry trends and so much more with your audience. Your customers begin to see you as a subject matter expert versus just another business. When your customers trust you, they will continue to buy from you. So think of blogging as a way to build trust with your customer base, and the interwebs. A bi-product of blogging is you attract more of your ideal client. Through sharing your blogs you build credibility with prospective clients which leads to building relationships and in turn leads to sales.
Reason 2: Your Customers Look to You for Advice
Do your customers come to you asking “what should I do with …..” or “how do I …..” then you need to have a blog. Years ago we had encyclopedias to tell us answers or we just figured it out. Nowadays, we have Google, Bing, Yahoo, Pinterest and a host of other search engines that can give us the answers. If your customers are asking your advice, that is a perfect cue that you already have credibility and that you should share it. Chances are if your customers have those questions, then there are many more out there that do as well. Plus, if you monetize, you could earn some extra cash. #showmethemoney
Reason 3: Establish Your Authority
We all have something to share. Whether it’s recipes, reviews on something, comparison on products, parent life, health journey; whatever it is you have something to share. Bloggers have a TON of opportunity to establish authority on whatever subject they want. Your friends might know that you’re an awesome cook, but why keep that just to your friends and family? Share that mouthwatering goodness with the world! I can’t tell you how many times I’ve searched for a recipe on the Googles. My friend Jamie just re-launched her blog and has increased her customer base with one post. Maybe you know Disney Parks like the back of your hand. Blog about it! There are other people like me who don’t and would love some tips on traveling, best places to eat, best months to travel, etc. By the way, if you want some insight on Disney Parks, you totes should follow my friend Tanya’s blog. She just launched it and is a wealth of information on Disney Parks!
Reason 4: Organize Your Thoughts and Tell Your Story
Blogging can be a fantastic thought outlet. You don’t have to be a good writer. In fact my mom corrects my grammar all the time. All. The. Time. Now I’m not saying you shouldn’t pay attention to your “too, to and to’s”, but writing in a blog can be as simple as holding a face to face conversation. I can be fairly scattered, meaning my brain works faster than my mouth sometimes, okay most of the time. I find blogging is a way that I can say what I mean without being scattered. I’m also an introvert so I generally write much better than I speak. Taking time to really think about what you want to communicate often helps train your brain to slow down and think about what words to put together before they just fly out. Plus, if you’re hit with a question from a customer or friend and you have the answer in a post, send them a link to your blog! No need to say a word besides “I’ve got the answer!”
We all have a story to tell. Whether it’s how you started your business, survived a traumatic experience, dealt with chronic health issues, or any other story, there are people that want to hear it, that need to hear it. Humans are an intriguing species; we learn from each other and our shared experiences. Bloggers often find their followers become a community, one that has shared experiences and can lean on one another for advice and direction. You never know how your story is going to help the person behind you.
Reason 5: Create Opportunities
Not only can you generate more customer leads, but you can monetize your blog, meaning you can drive income from it. There is various ways to make this happen and for new bloggers it may take a bit of time to start generating significant income. Blogging also can lead to other companies or industry leaders finding you. Many bloggers turned speakers have been found via their blog. Creating income from blogging is not only possible, but becoming a popular way for people to replace lost income.
Ready to Blog?
So have I convinced you to at least think about blogging? If so, you don’t have to do it alone. The Purple Teacup Company is who helped me put this exact blog together and I highly recommend them. Hope is an amazing resource and wealth of information when it comes to anything about blogs. She does self-paced group classes online using a learning platform that is easy to navigate. She will set up your entire site, opening the door for you to customize it with your branding. You’ll not only have a site ready to launch in 8 weeks, but you’ll have an in-depth understanding of how to maintain your blog, how to maximize traffic to your blog and so much more. If you’re ready to learn more, check out The Purple Teacup Company for the next blogging bootcamp coming in 2019!